Marketing

This week we talked about how many commercials now a days are directed towards kids. One thing that was mentioned is how car commercials are directed at kids sometimes because children actually have a fairly big influence on what car their parents buy. I was watching the TV yesterday and a car commercial came on. Instead of having parents or a spokesperson talk about it, there was a kid explaining how cool the car is. It was a shocker because I didn't realize how much spending power kids have over their parents. Secondly, we were talking about gender roles and how especially Disney is sexist and has the typical male & female roles. Just last night I watched part of Aladdin and the thing that shocked me the most was Jasmine's outfit. I mean this show is meant for kids of a very young age and the main character is running around with her stomach showing. When I though about it, most of the women's outfits in Disney films are pretty scandalous (eg. The Little Mermaid and Tinkerbell). This has a big influence on little kids. For an example, when I was younger I asked for a bra for Christmas because Ariel had one and I wanted to be just like her. I also noticed that the body that any of the princesses have are nearly impossible to fulfill but little kids still look up to them. These are bad images that we are putting into little kid's heads, I mean for once can't their be a fat princess?!?!